Creative Director, Brand & Strategy Advisor based in NYC & LA

FEATURED WORK

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FEATURED WORK

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FEATURED WORK 〰️ FEATURED WORK 〰️

Hero™

Impossible™

Nobell™

More work

  • • Building and evolving brands to stand out in today’s market
    • Creative direction and design
    • Brand identity and systems, web design and UX, experiential design & activations, retail & influencer packaging, OOH and social content
    • Go-to-market strategy
    • Brand advisor including social strategy focused primarily on TikTok
    • Event and activation from concept to production
    • Advising on team structures and and agency setups

  • • Developed the brand identity and system
    • Lead retail and DTC packaging design and product launch strategy
    • Built and oversaw internal Creative/Brand team and Public Relations team
    • Go-to-market strategy
    • First product launch, social and influencer strategy
    • Oversaw brand campaigns, activation, web design and UX, social media and PR/comms

  • • Responsible for building Impossible Foods’s brand from the ground up
    • Launched first award-winning plant based Impossible™ Burger in USA, Hong Kong and Singapore markets
    • Oversaw international brand expansion
    • Built and led world class creative and brand team
    • Responsiblefor DTC, from website to packaging to social content as well as the loyalty program: TastePlace
    • Oversaw brand campaigns and activations, global launch events, digital and social media, and much more

  • Previously worked at: Apple, Droga5, R/GA, ROKKAN, The Barbarian Group, Ogilvy & Mather, AKQA, Mekanism, TBWA\Chiat\Day and Odopod

    Clients: Apple, Nike, Pepsi, Stoli, Google, American Express, JetBlue, IKEA

  • • BFA from Ringling School of Art & Design. Minor in Printmaking.

Career