Nobell™ is a food tech startup that makes delicious animal-free dairy cheese. Having “street foodies” as their target audience helped guide the brand approach. I’ve had the pleasure of helping them build a brand system and website that would not only stand out in the food space, but has a very distinguishable visual language and brand personality reflected in colors, typefaces, illustrations, textures and stickers. I’ve built Nobell a brand system that has a flexible design spectrum that can keep evolving over time while remaining on brand.