Impossible’s Taste Place was a loyalty program where consumers could snap a photo of their Impossible™ Burger or upload a receipt of their purchase to earn points and redeem for Impossible™ rewards. Rewards included all types of swag, Impossible experiences and winning free Impossible™ Burger for a year.

Since initially we sold our product through restaurant partners and there wasn’t a way to track data, with the loyalty program we were able to learn more about our consumers.