During the pandemic we were the among the first to find a smart way to bring back activations and revive experiential marketing by taking over car wash.

We invited people to line up in their cars to pick up our newest product, Impossible™ Patties. Not only would they get a tote bag with the frozen product and some goodies, but also a free car wash. Fun fact: Washing your car in a carwash is much better for the environment than washing it at home.

It takes 4 minutes to drive through the typical LA car wash. Coincidentally, it also takes 4 minutes to cook Impossible™ Patties.