bg.jpg
01_watch.png
10_watch.jpg
09_watch.jpg
27_watch.jpg
pepsi_cs1.jpg
07_Pepsi_modules.png
3up.jpg
01_Pepsi_modules.png
perspective4.jpg
04_stoli.png
02_stoli.png
modules.png
Hyatt_CS.jpg
13_Hyatt.jpg
07_Hyatt.jpg
14_Hyatt.jpg
16_Hyatt.jpg
11_Hyatt.jpg
AL.jpg
08_ALjpg
20_ALjpg
21_ALjpg
bg.jpg

Hello I'm Giselle


 

 

Hello, I'm Giselle.
Creative Director and Designer based in SF.
This is my work.

 

 

 

SCROLL DOWN

Hello I'm Giselle


 

 

Hello, I'm Giselle.
Creative Director and Designer based in SF.
This is my work.

 

 

 

 
 

Apple Watch Site
Art Direction and Design at Apple

Apple Watch is quick and convenient—magical interactions in seconds. It’s a device that’s always on you, so you never miss anything important. It’s an all-day fitness tracker for a comprehensive look on your health. Our objective was to create a range of content that captures more specific and personal use cases of Apple Watch with a little more attitude and ability to explore. 
 

VISIT SITE

 
01_watch.png

watch


watch


10_watch.jpg

watch site


watch site


09_watch.jpg

personalization


personalization


27_watch.jpg

interactive-gallery


interactive-gallery


 
 

Pepsi Pass App
Art Direction and Design at The Barbarian Group NYC

Pepsi Pass is a loyalty program that through the app it makes hanging with your friends even more rewarding. The app automatically awards you points when you’re with friends who have the app, too. As long as your phone's on, the app will do the rest. Users can scan Pepsi codes, unlock rewards, favorite them and redeem their points for exclusive access to Pepsi events.


View in App Store

 
pepsi_cs1.jpg

pepsi pass


pepsi pass


07_Pepsi_modules.png

pepsi icons


pepsi icons


3up.jpg

pepsi home


pepsi home


01_Pepsi_modules.png

notifications


notifications


perspective4.jpg

pepsi rewards


pepsi rewards


 
 

ORGNL.TV by Stoli Vodka
Art Direction and Design at Rokkan

ORGNL.TV is a vibrantly designed new editorial channel from Stoli Vodka that focuses on celebrating originality and creativity through the stories of artists, fashionistas, foodies and tech-heads. Fresh content is curated by participating artists, and also by contributing editors from the likes of Refinery29, BuzzFeed, UrbanDaddy, and many more.
 

Visit site

 
04_stoli.png

orgnl.tv


orgnl.tv


02_stoli.png

orgnl.tv article


orgnl.tv article


We created a custom CMS that made the Article pages flexible enough to have a few different templates. This would allow contributors to give us any sort of content, for example, articles with interviews, articles with lists, slideshows if they needed to showcase more images, videos, etc. We provided a content guidelines that had a checklist with a minimum of requirements to publish an article. This way an article could be as simple as an image with copy, or more complex with videos and slideshows.

Template examples:

 
 
modules.png

article


article


 
 

#InAHyattWorld
Art Direction and Design at Rokkan

During the month of October, we helped Hyatt with a campaign of generosity. It consisted in opening doors for strangers, handing out umbrellas on rainy days, handing out fresh juice on a sunny day and more, emphasizing on Hyatt’s customer service and bringing these services outside of Hyatt Hotels into the city. Strategizing each event, designing the campaign and ending with all events taking place in over 10 cities around the world.

 
Hyatt_CS.jpg

hyatt


hyatt


13_Hyatt.jpg

acts of generosity


acts of generosity


07_Hyatt.jpg

site


site


In A Hyatt World, we remembered everything you forgot and delivered some much needed umbrellas in a rainy day in NYC.

14_Hyatt.jpg

stay refreshed


stay refreshed


16_Hyatt.jpg

run


run


11_Hyatt.jpg

powder room


powder room


 
 

AerLingus.com Re-design
Art Direction and Design at Rokkan

Create a fresh new design that delivers on the brand promise and the project objectives while also expanding the Aer Lingus digital brand. Bring the Aer Lingus experience to life in interface that feels both accessible and personal. Design a visual language that will extend and scale to support Aer Lingus’ multi-platform strategy. Create a destination that allows quick booking and purchase options for repeat visitors. 

 
AL.jpg

aer lingus


aer lingus


08_ALjpg

redesign


redesign


20_ALjpg

explore


explore


21_ALjpg

booking


booking