• Building and evolving brands to stand out in today’s market
• Creative direction and design
• Brand identity and systems, web design and UX, experiential design & activations, retail & influencer packaging, OOH and social content
• Go-to-market strategy
• Brand advisor including social strategy focused primarily on TikTok
• Event and activation from concept to production
• Advising on team structures and and agency setups

• Developed the brand identity and system
• Lead retail and DTC packaging design and product launch strategy
• Built and oversaw internal Creative/Brand team and Public Relations team
• Go-to-market strategy
• First product launch, social and influencer strategy
• Oversaw brand campaigns, activation, web design and UX, social media and PR/comms

• Responsible for building Impossible Foods’s brand from the ground up
• Launched first award-winning plant based Impossible™ Burger in USA, Hong Kong and Singapore markets
• Oversaw international brand expansion
• Built and led world class creative and brand team
• Responsiblefor DTC, from website to packaging to social content as well as the loyalty program: TastePlace
• Oversaw brand campaigns and activations, global launch events, digital and social media, and much more

Previously worked at: Apple, Droga5, R/GA, ROKKAN, The Barbarian Group, Ogilvy & Mather, AKQA, Mekanism, TBWA\Chiat\Day and Odopod

Clients: Apple, Nike, Pepsi, Stoli, Google, American Express, JetBlue, IKEA

• BFA from Ringling School of Art & Design. Minor in Printmaking.