As a food tech company, this was our second year showing up at CES. CES is an annual trade show organized by the Consumer Technology Association, that typically hosts presentations of new products and technologies in the consumer electronics industry.

We launched Impossible™ Pork that year and created an Impossible house where we would not only serve Impossible™ Pork for the first time to people traveling in from all over the world, but also launch our loyalty program called Taste Place. Hundreds of people lined up to try our delicious Impossible™ Bánh-mis and register to Taste Place to be able to "spin the wheel” and win an Impossible™ reward. It was a great way for us to capture everyone’s email and stay in touch with international consumers as we would be launching into more international markets shortly after.

We won the Best of CES award.